When you're in the final steps of designing, developing and adding products to your web page store, it is a good idea to first submit some free online advertisements to test the waters before you spend a lot of cash promoting your site. This way you can see which advertising messages do and don't work and make better decisions about spend your money when the time comes.
Social media sites such as Twitter are a great free place to advertise your new web page store. These sites help build up recognition of your business among web users. Establish a Twitter account and create a profile that lists your web page store site address. Post regular updates on the site with links to your web page store at the end. Mention new products that you are selling in your online store and suggested uses for each item. Make your updates and information useful for the average person so that viewers will follow and trust your "tweets" and visit your web store frequently.
Community Billboards
You can also post flyers, which list your new web page store address, on billboards in your community. Go to convenience stores, colleges, supermarkets, insurance offices and other locations where public billboards are posted. Be sure that your flyer lists your web address in large lettering, has pictures of your best products and mentions specials that you are offering. Offer the potential shopper a discount when she mentions the code. This way you can also track if this advertising method is working.
Link Referral Sites
If you want to advertise your web page store for free and don't mind advertising other related sites on your site, sign up with a link referral program. This involves trading links---in exchange for listing links to other websites and blogs, your link will be advertised on a number of other websites. If you want to advertise in this way, look into the services offered by LinkReferral.com, LinkMarket.net, TradeWebLinks.com or a similar site.
Internet Forums
You cannot blatantly advertise your web store in Internet forums, but most forum moderators will allow you to add a link to your signature for free. You can then post useful comments and information regularly to the forum that are pertinent to each discussion. Be sure that the forum is frequented by customers who would be interested in the types of products that you sell. For instance, if you sell camping gear in your web store, post in forums where outdoorsmen and adventurists like to chat.
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